Healthcare provider profile · identity verified

Vidya J Counto, MD

Allopathic & Osteopathic Physicians|Family Medicine · COLUMBIANA, OH · NPI 1609097971

Profile state: payments and partd Open Payments: 2025 Medicare Part D: 2024 Last identity check: 2026-08-10 Page data build: 2026-08-12

Verified facts

What the public records show

CMS Open Payments records show Vidya J Counto, MD received $537.19 in general payments during 2025 across 28 reported records.

AstraZeneca Pharmaceuticals LP accounted for 33.0% of that reported general-payment amount.

The Open Payments records used for this analysis explicitly named 14 associated products.

A separate comparison found the same explicitly named product in public Medicare Part D data: Eliquis, Farxiga, Jardiance, Ozempic, Trelegy Ellipta.

AstraZeneca Pharmaceuticals LP reported payments to this doctor in 2025. Across the 2025 Open Payments General Payment records loaded for this analysis, that same reporting entity reported FARXIGA as an associated drug or biological on 106133 records involving 42906 distinct recipient NPIs. Public Medicare Part D data also shows 13 claims for Farxiga by this doctor in 2024.

AstraZeneca Pharmaceuticals LP reported payments to this doctor in 2025. Across the 2025 Open Payments General Payment records loaded for this analysis, that same reporting entity reported SYMBICORT as an associated drug or biological on 71 records involving 51 distinct recipient NPIs. Public Medicare Part D data also shows 19 claims for Symbicort by this doctor in 2024.

GlaxoSmithKline, LLC. reported payments to this doctor in 2025. Across the 2025 Open Payments General Payment records loaded for this analysis, that same reporting entity reported TRELEGY ELLIPTA as an associated drug or biological on 131532 records involving 37148 distinct recipient NPIs. Public Medicare Part D data also shows 29 claims for Trelegy Ellipta by this doctor in 2024.

Lilly USA, LLC reported payments to this doctor in 2025. Across the 2025 Open Payments General Payment records loaded for this analysis, that same reporting entity reported JARDIANCE as an associated drug or biological on 47708 records involving 23833 distinct recipient NPIs. Public Medicare Part D data also shows 43 claims for Jardiance by this doctor in 2024.

Lilly USA, LLC reported payments to this doctor in 2025. Across the 2025 Open Payments General Payment records loaded for this analysis, that same reporting entity reported TRULICITY as an associated drug or biological on 71 records involving 57 distinct recipient NPIs. Public Medicare Part D data also shows 21 claims for Trulicity by this doctor in 2024.

Novo Nordisk Inc reported payments to this doctor in 2025. Across the 2025 Open Payments General Payment records loaded for this analysis, that same reporting entity reported Ozempic as an associated drug or biological on 261625 records involving 77793 distinct recipient NPIs. Public Medicare Part D data also shows 48 claims for Ozempic by this doctor in 2024.

PFIZER INC. reported payments to this doctor in 2025. Across the 2025 Open Payments General Payment records loaded for this analysis, that same reporting entity reported ELIQUIS as an associated drug or biological on 87112 records involving 36032 distinct recipient NPIs. Public Medicare Part D data also shows 58 claims for Eliquis by this doctor in 2024.

These records do not establish that a payment influenced prescribing or medical care.

Payment overview · 2025

General Payments

$537.19

28 reported records · 10 companies

Separate record types

Research & Ownership

Research Payments (direct recipient): not present in the loaded data

Associated Research Funding (for example, named PI): not present in the loaded data

Ownership / Investment: not present in the loaded data

These categories are never added into the General Payments headline. Associated research funding must not be described as money the doctor personally received unless the source record supports that conclusion.

Who paid this doctor?

Companies in 2025 General Payments

Reported companyCanonical companyAmountShareRecordsYear
AstraZeneca Pharmaceuticals LP Unresolved — no canonical attribution shown $177.3333.0%102025
Novo Nordisk Inc Unresolved — no canonical attribution shown $109.4920.4%62025
PFIZER INC. Unresolved — no canonical attribution shown $55.5410.3%32025
Verona Pharma, Inc. Unresolved — no canonical attribution shown $37.477.0%22025
GlaxoSmithKline, LLC. Unresolved — no canonical attribution shown $36.806.8%22025
Exact Sciences Corporation Unresolved — no canonical attribution shown $30.415.7%12025
Otsuka America Pharmaceutical, Inc. Unresolved — no canonical attribution shown $30.275.6%12025
Lilly USA, LLC Unresolved — no canonical attribution shown $24.004.5%12025
Sumitomo Pharma America, Inc. Unresolved — no canonical attribution shown $20.993.9%12025
Lundbeck LLC Unresolved — no canonical attribution shown $14.892.8%12025

What were the payments for?

Payment categories

CategoryAmountRecords
Food and Beverage$537.1928

A meal, consulting fee, royalty, and travel payment describe different kinds of reported relationships and should not be interpreted as equivalent.

Analysis 1 · Payment-linked products

Products named in Open Payments records

Reported productTypeReported companyRelated amount*RecordsYear
AIRSUPRA
Normalized: airsupra
Drug AstraZeneca Pharmaceuticals LP $106.44 6 2025
Source payment records
Wegovy
Normalized: wegovy
Drug Novo Nordisk Inc $60.57 3 2025
Source payment records
NURTEC ODT
Normalized: nurtec odt
Drug PFIZER INC. $55.54 3 2025
Source payment records
Ozempic
Normalized: ozempic
Drug Novo Nordisk Inc $48.92 3 2025
Source payment records
REXULTI
Normalized: rexulti
Drug Lundbeck LLC, Otsuka America Pharmaceutical, Inc. $45.16 2 2025
Source payment records
ZAVZPRET
Normalized: zavzpret
Drug PFIZER INC. $38.14 2 2025
Source payment records
Ohtuvayre
Normalized: ohtuvayre
Drug Verona Pharma, Inc. $37.47 2 2025
Source payment records
TRELEGY ELLIPTA
Normalized: trelegy ellipta
Drug GlaxoSmithKline, LLC. $36.80 2 2025
Source payment records
BREZTRI
Normalized: breztri
Drug AstraZeneca Pharmaceuticals LP $32.67 2 2025
Source payment records
Cologuard Collection Kit
Normalized: cologuard collection kit
Device Exact Sciences Corporation $30.41 1 2025
Source payment records
JARDIANCE
Normalized: jardiance
Drug Lilly USA, LLC $24.00 1 2025
Source payment records
GEMTESA
Normalized: gemtesa
Drug Sumitomo Pharma America, Inc. $20.99 1 2025
Source payment records
FARXIGA
Normalized: farxiga
Drug AstraZeneca Pharmaceuticals LP $18.69 1 2025
Source payment records
ELIQUIS
Normalized: eliquis
Drug PFIZER INC. $17.40 1 2025
Source payment records

* Product-associated amounts are non-additive because one payment record may name more than one product.

These products were named on specific Open Payments records. A named product does not show that the payment influenced treatment or prescribing.

Public prescribing for products named in payments

Open Payments productPayment yearPart D brandPart D yearClaimsMatch methodSource
ELIQUIS
eliquis
2025 Eliquis 2024 58 exact normalized Medicare Part D
FARXIGA
farxiga
2025 Farxiga 2024 13
Beneficiary count suppressed
exact normalized Medicare Part D
JARDIANCE
jardiance
2025 Jardiance 2024 43
Beneficiary count suppressed
exact normalized Medicare Part D
Ozempic
ozempic
2025 Ozempic 2024 48
Beneficiary count suppressed
exact normalized Medicare Part D
TRELEGY ELLIPTA
trelegy ellipta
2025 Trelegy Ellipta 2024 29
Beneficiary count suppressed
exact normalized Medicare Part D

The presence of the same drug in both datasets does not show that a payment caused or influenced a prescription.

Analysis 2 · Same-company prescribing overlap

Drugs reported in other payments from the same company that also appear in Medicare Part D

This analysis is independent from products named on this doctor’s individual payment records. A row appears only when the exact Open Payments reporting entity paid this doctor, that same reporting entity reported the drug or biological on at least 10 loaded General Payment records involving at least 2 distinct recipient NPIs, and this doctor has the same non-generic brand in public Part D data. This does not mean the company owns or manufactures the drug.

Paying companyPayment yearDrug reported by same entityOpen Payments evidencePart DClaimsBeneficiaries
AstraZeneca Pharmaceuticals LP
Exact reporting entity; no affiliate inference
2025 FARXIGA
open payments reported associated product
CMS Open Payments — General Payments
106133 supporting records · 42906 recipient NPIs · example record 1206131362
Farxiga · 2024
Exact normalized brand match · 1 Part D row
13 suppressed by CMS
AstraZeneca Pharmaceuticals LP
Exact reporting entity; no affiliate inference
2025 SYMBICORT
open payments reported associated product
CMS Open Payments — General Payments
71 supporting records · 51 recipient NPIs · example record 1206132610
Symbicort · 2024
Exact normalized brand match · 1 Part D row
19 suppressed by CMS
GlaxoSmithKline, LLC.
Exact reporting entity; no affiliate inference
2025 TRELEGY ELLIPTA
open payments reported associated product
CMS Open Payments — General Payments
131532 supporting records · 37148 recipient NPIs · example record 1190332369
Trelegy Ellipta · 2024
Exact normalized brand match · 1 Part D row
29 suppressed by CMS
Lilly USA, LLC
Exact reporting entity; no affiliate inference
2025 JARDIANCE
open payments reported associated product
CMS Open Payments — General Payments
47708 supporting records · 23833 recipient NPIs · example record 1186464557
Jardiance · 2024
Exact normalized brand match · 1 Part D row
43 suppressed by CMS
Lilly USA, LLC
Exact reporting entity; no affiliate inference
2025 TRULICITY
open payments reported associated product
CMS Open Payments — General Payments
71 supporting records · 57 recipient NPIs · example record 1186464601
Trulicity · 2024
Exact normalized brand match · 1 Part D row
21 suppressed by CMS
Novo Nordisk Inc
Exact reporting entity; no affiliate inference
2025 Ozempic
open payments reported associated product
CMS Open Payments — General Payments
261625 supporting records · 77793 recipient NPIs · example record 1188130076
Ozempic · 2024
Exact normalized brand match · 1 Part D row
48 suppressed by CMS
PFIZER INC.
Exact reporting entity; no affiliate inference
2025 ELIQUIS
open payments reported associated product
CMS Open Payments — General Payments
87112 supporting records · 36032 recipient NPIs · example record 1228794063
Eliquis · 2024
Exact normalized brand match · 1 Part D row
58 14

These facts do not show that a payment was for the drug, that the company owns or manufactures the drug, or that a payment caused or influenced prescribing.

Public Medicare Part D data

Provider-and-drug rows loaded for 2024

BrandGenericClaimsBeneficiaries
Rosuvastatin CalciumRosuvastatin Calcium433114
Amlodipine BesylateAmlodipine Besylate368105
Atorvastatin CalciumAtorvastatin Calcium361103
Metoprolol SuccinateMetoprolol Succinate31280
Levothyroxine SodiumLevothyroxine Sodium27760
Losartan PotassiumLosartan Potassium22655
Potassium ChloridePotassium Chloride17943
Enalapril MaleateEnalapril Maleate16647
FamotidineFamotidine15841
FurosemideFurosemide15343
LisinoprilLisinopril15343
Metoprolol TartrateMetoprolol Tartrate14841
Albuterol Sulfate HfaAlbuterol Sulfate14770
HydrochlorothiazideHydrochlorothiazide13942
OmeprazoleOmeprazole12639
Doxazosin MesylateDoxazosin Mesylate11628
Metformin Hcl ErMetformin Hcl11435
Alendronate SodiumAlendronate Sodium10729
Metformin HclMetformin Hcl10625
Sertraline HclSertraline Hcl10329
Pravastatin SodiumPravastatin Sodium9830
Duloxetine HclDuloxetine Hcl8827
Doxycycline MonohydrateDoxycycline Monohydrate8268
AllopurinolAllopurinol7319
Donepezil HclDonepezil Hcl7217
Clonidine HclClonidine Hcl7119
Fluticasone PropionateFluticasone Propionate6327
PrednisonePrednisone6350
Hydralazine HclHydralazine Hcl6216
Pantoprazole SodiumPantoprazole Sodium6219
EliquisApixaban5814
GlimepirideGlimepiride5817
SynthroidLevothyroxine Sodium5614
SimvastatinSimvastatin5416
OzempicSemaglutide48suppressed
JardianceEmpagliflozin43suppressed
Fluticasone-SalmeterolFluticasone Propion/Salmeterol4211
Fluoxetine HclFluoxetine Hcl4112
Breztri AerosphereBudesonide/Glycopyr/Formoterol39suppressed
FenofibrateFenofibrate Nanocrystallized3912
AtenololAtenolol3711
GabapentinGabapentin33suppressed
Basaglar Kwikpen U-100Insulin Glargine,hum.Rec.Anlog32suppressed
Citalopram HbrCitalopram Hydrobromide32suppressed
Dicyclomine HclDicyclomine Hcl32suppressed
Lantus SolostarInsulin Glargine,hum.Rec.Anlog32suppressed
BumetanideBumetanide3111
Trelegy ElliptaFluticasone/Umeclidin/Vilanter29suppressed
LovastatinLovastatin28suppressed
Buspirone HclBuspirone Hcl27suppressed
Esomeprazole MagnesiumEsomeprazole Magnesium27suppressed
FenofibrateFenofibrate,micronized27suppressed
Losartan-HydrochlorothiazideLosartan/Hydrochlorothiazide27suppressed
NaproxenNaproxen2722
Montelukast SodiumMontelukast Sodium26suppressed
Venlafaxine Hcl ErVenlafaxine Hcl26suppressed
Zolpidem TartrateZolpidem Tartrate26suppressed
ClopidogrelClopidogrel Bisulfate25suppressed
Glipizide ErGlipizide25suppressed
Nitrofurantoin Mono-MacroNitrofurantoin Monohyd/M-Cryst2521
Oxybutynin ChlorideOxybutynin Chloride23suppressed
Warfarin SodiumWarfarin Sodium23suppressed
Paroxetine HclParoxetine Hcl22suppressed
CephalexinCephalexin2119
EzetimibeEzetimibe21suppressed
Memantine Hcl ErMemantine Hcl21suppressed
TrulicityDulaglutide21suppressed
Escitalopram OxalateEscitalopram Oxalate19suppressed
SymbicortBudesonide/Formoterol Fumarate19suppressed
Meclizine HclMeclizine Hcl1813
Trazodone HclTrazodone Hcl18suppressed
Ciprofloxacin HclCiprofloxacin Hcl1716
FebuxostatFebuxostat17suppressed
JanuviaSitagliptin Phosphate17suppressed
Triamcinolone AcetonideTriamcinolone Acetonide1712
Wixela InhubFluticasone Propion/Salmeterol17suppressed
Ropinirole HclRopinirole Hcl16suppressed
Benazepril HclBenazepril Hcl15suppressed
CarvedilolCarvedilol14suppressed
Diltiazem 24hr ErDiltiazem Hcl14suppressed
Ultra-Fine Mini Pen NeedlePen Needle, Diabetic14suppressed
Bupropion XlBupropion Hcl13suppressed
FarxigaDapagliflozin Propanediol13suppressed
Amitriptyline HclAmitriptyline Hcl12suppressed
Cyclobenzaprine HclCyclobenzaprine Hcl12suppressed
LorazepamLorazepam12suppressed
PregabalinPregabalin12suppressed
ValacyclovirValacyclovir Hcl12suppressed
Amlodipine Besylate-BenazeprilAmlodipine Besylate/Benazepril11suppressed
Azelastine HclAzelastine Hcl11suppressed
MirtazapineMirtazapine11suppressed
MupirocinMupirocin11suppressed
Nano 2nd Gen Pen NeedlePen Needle, Diabetic11suppressed
NexlizetBempedoic Acid/Ezetimibe11suppressed
RamiprilRamipril11suppressed

Timeline

Payment and prescribing data by year

Open Payments and Medicare Part D may refer to different years. They are shown separately rather than aligned as if they describe the same period.

YearGeneral PaymentsMain payerExplicit productsCompany overlapsPart D coverage
2025 $537.19 · 28 records AstraZeneca Pharmaceuticals LP AIRSUPRA, BREZTRI, Cologuard Collection Kit, ELIQUIS, FARXIGA, GEMTESA, JARDIANCE, NURTEC ODT, Ohtuvayre, Ozempic, REXULTI, TRELEGY ELLIPTA, Wegovy, ZAVZPRET 7
2024 Complete

Questions to ask

Questions you could discuss with your doctor

These are general questions generated from reviewed templates. They are not personalized medical advice.

Sources and limitations

How to read this page

Loaded source releases

DatasetYearPublicationSource
CMS Open Payments — General Payments 2025 2026-06-30 Original source
Medicare Part D Prescribers by Provider and Drug 2024 2026-05-06 Original source
NPPES Data Dissemination V2 current / reference data 2026-08-10 Original source

Methodology version: 2.1

Editorial template version: 2.4

Product contract version: 2.0

Schema version: 0.7.0

Page data build: 2026-08-12T23:34:59.370714+00:00

Publication policy: eligible for indexing after public-launch controls are enabled

Full methodology · Questions & answers · Report a possible error