Healthcare provider profile · identity verified

Brian Keith Bracy, M.D.

Allopathic & Osteopathic Physicians|Family Medicine · FAYETTEVILLE, AR · NPI 1770798878

Profile state: payments and partd Open Payments: 2025 Medicare Part D: 2024 Last identity check: 2026-08-10 Page data build: 2026-08-12

Verified facts

What the public records show

CMS Open Payments records show Brian Keith Bracy, M.D. received $410.58 in general payments during 2025 across 22 reported records.

Novo Nordisk Inc accounted for 20.1% of that reported general-payment amount.

The Open Payments records used for this analysis explicitly named 18 associated products.

A separate comparison found the same explicitly named product in public Medicare Part D data: Eliquis, Mounjaro, Ozempic, Voquezna.

ABBVIE INC. reported payments to this doctor in 2025. Across the 2025 Open Payments General Payment records loaded for this analysis, that same reporting entity reported HUMIRA as an associated drug or biological on 1828 records involving 689 distinct recipient NPIs. Public Medicare Part D data also shows 11 claims for Humira by this doctor in 2024.

ABBVIE INC. reported payments to this doctor in 2025. Across the 2025 Open Payments General Payment records loaded for this analysis, that same reporting entity reported SYNTHROID as an associated drug or biological on 10655 records involving 4881 distinct recipient NPIs. Public Medicare Part D data also shows 16 claims for Synthroid by this doctor in 2024.

ABBVIE INC. reported payments to this doctor in 2025. Across the 2025 Open Payments General Payment records loaded for this analysis, that same reporting entity reported UBRELVY as an associated drug or biological on 299803 records involving 61203 distinct recipient NPIs. Public Medicare Part D data also shows 15 claims for Ubrelvy by this doctor in 2024.

Lilly USA, LLC reported payments to this doctor in 2025. Across the 2025 Open Payments General Payment records loaded for this analysis, that same reporting entity reported MOUNJARO as an associated drug or biological on 186719 records involving 66436 distinct recipient NPIs. Public Medicare Part D data also shows 66 claims for Mounjaro by this doctor in 2024.

Novo Nordisk Inc reported payments to this doctor in 2025. Across the 2025 Open Payments General Payment records loaded for this analysis, that same reporting entity reported Ozempic as an associated drug or biological on 261625 records involving 77793 distinct recipient NPIs. Public Medicare Part D data also shows 66 claims for Ozempic by this doctor in 2024.

PFIZER INC. reported payments to this doctor in 2025. Across the 2025 Open Payments General Payment records loaded for this analysis, that same reporting entity reported ELIQUIS as an associated drug or biological on 87112 records involving 36032 distinct recipient NPIs. Public Medicare Part D data also shows 28 claims for Eliquis by this doctor in 2024.

Phathom Pharmaceuticals, Inc. reported payments to this doctor in 2025. Across the 2025 Open Payments General Payment records loaded for this analysis, that same reporting entity reported VOQUEZNA as an associated drug or biological on 90302 records involving 33442 distinct recipient NPIs. Public Medicare Part D data also shows 14 claims for Voquezna by this doctor in 2024.

These records do not establish that a payment influenced prescribing or medical care.

Payment overview · 2025

General Payments

$410.58

22 reported records · 13 companies

Separate record types

Research & Ownership

Research Payments (direct recipient): not present in the loaded data

Associated Research Funding (for example, named PI): not present in the loaded data

Ownership / Investment: not present in the loaded data

These categories are never added into the General Payments headline. Associated research funding must not be described as money the doctor personally received unless the source record supports that conclusion.

Who paid this doctor?

Companies in 2025 General Payments

Reported companyCanonical companyAmountShareRecordsYear
Novo Nordisk Inc Unresolved — no canonical attribution shown $82.4220.1%42025
Exact Sciences Corporation Unresolved — no canonical attribution shown $42.1310.3%22025
Axsome Therapeutics, Inc. Unresolved — no canonical attribution shown $38.809.4%22025
Lilly USA, LLC Unresolved — no canonical attribution shown $38.169.3%22025
PFIZER INC. Unresolved — no canonical attribution shown $35.518.7%22025
Dexcom, Inc. Unresolved — no canonical attribution shown $34.518.4%22025
Currax Pharmaceuticals LLC Unresolved — no canonical attribution shown $31.317.6%22025
Metacel Pharmaceuticals LLC Unresolved — no canonical attribution shown $26.346.4%12025
ABBVIE INC. Unresolved — no canonical attribution shown $22.385.5%12025
Antares Pharma, Inc. Unresolved — no canonical attribution shown $19.104.7%12025
AstraZeneca Pharmaceuticals LP Unresolved — no canonical attribution shown $17.144.2%12025
Abbott Laboratories Unresolved — no canonical attribution shown $16.284.0%12025
Phathom Pharmaceuticals, Inc. Unresolved — no canonical attribution shown $6.501.6%12025

What were the payments for?

Payment categories

CategoryAmountRecords
Food and Beverage$410.5822

A meal, consulting fee, royalty, and travel payment describe different kinds of reported relationships and should not be interpreted as equivalent.

Analysis 1 · Payment-linked products

Products named in Open Payments records

Reported productTypeReported companyRelated amount*RecordsYear
Wegovy
Normalized: wegovy
Drug Novo Nordisk Inc $61.76 3 2025
Source payment records
Cologuard Collection Kit
Normalized: cologuard collection kit
Device Exact Sciences Corporation $42.13 2 2025
Source payment records
Symbravo
Normalized: symbravo
Drug Axsome Therapeutics, Inc. $38.80 2 2025
Source payment records
ZEPBOUND
Normalized: zepbound
Drug Lilly USA, LLC $38.16 2 2025
Source payment records
NURTEC ODT
Normalized: nurtec odt
Drug PFIZER INC. $35.51 2 2025
Source payment records
Dexcom G6 Transmitter
Normalized: dexcom g6 transmitter
Medical Supply Dexcom, Inc. $34.51 2 2025
Source payment records
CONTRAVE
Normalized: contrave
Drug Currax Pharmaceuticals LLC $31.31 2 2025
Source payment records
OZOBAX
Normalized: ozobax
Drug Metacel Pharmaceuticals LLC $26.34 1 2025
Source payment records
BOTOX
Normalized: botox
Biological ABBVIE INC. $22.38 1 2025
Source payment records
Ozempic
Normalized: ozempic
Drug Novo Nordisk Inc $20.66 1 2025
Source payment records
Rybelsus
Normalized: rybelsus
Drug Novo Nordisk Inc $20.66 1 2025
Source payment records
ZAVZPRET
Normalized: zavzpret
Drug PFIZER INC. $20.42 1 2025
Source payment records
XYOSTED
Normalized: xyosted
Drug Antares Pharma, Inc. $19.10 1 2025
Source payment records
BREZTRI
Normalized: breztri
Drug AstraZeneca Pharmaceuticals LP $17.14 1 2025
Source payment records
MOUNJARO
Normalized: mounjaro
Drug Lilly USA, LLC $16.90 1 2025
Source payment records
FREESTYLE LIBRE
Normalized: freestyle libre
Device Abbott Laboratories $16.28 1 2025
Source payment records
ELIQUIS
Normalized: eliquis
Drug PFIZER INC. $15.09 1 2025
Source payment records
VOQUEZNA
Normalized: voquezna
Drug Phathom Pharmaceuticals, Inc. $6.50 1 2025
Source payment records

* Product-associated amounts are non-additive because one payment record may name more than one product.

These products were named on specific Open Payments records. A named product does not show that the payment influenced treatment or prescribing.

Public prescribing for products named in payments

Open Payments productPayment yearPart D brandPart D yearClaimsMatch methodSource
ELIQUIS
eliquis
2025 Eliquis 2024 28
Beneficiary count suppressed
exact normalized Medicare Part D
MOUNJARO
mounjaro
2025 Mounjaro 2024 66
Beneficiary count suppressed
exact normalized Medicare Part D
Ozempic
ozempic
2025 Ozempic 2024 66 exact normalized Medicare Part D
VOQUEZNA
voquezna
2025 Voquezna 2024 14
Beneficiary count suppressed
exact normalized Medicare Part D

The presence of the same drug in both datasets does not show that a payment caused or influenced a prescription.

Analysis 2 · Same-company prescribing overlap

Drugs reported in other payments from the same company that also appear in Medicare Part D

This analysis is independent from products named on this doctor’s individual payment records. A row appears only when the exact Open Payments reporting entity paid this doctor, that same reporting entity reported the drug or biological on at least 10 loaded General Payment records involving at least 2 distinct recipient NPIs, and this doctor has the same non-generic brand in public Part D data. This does not mean the company owns or manufactures the drug.

Paying companyPayment yearDrug reported by same entityOpen Payments evidencePart DClaimsBeneficiaries
ABBVIE INC.
Exact reporting entity; no affiliate inference
2025 HUMIRA
open payments reported associated product
CMS Open Payments — General Payments
1828 supporting records · 689 recipient NPIs · example record 1201353784
Humira · 2024
Exact normalized brand match · 1 Part D row
11 suppressed by CMS
ABBVIE INC.
Exact reporting entity; no affiliate inference
2025 SYNTHROID
open payments reported associated product
CMS Open Payments — General Payments
10655 supporting records · 4881 recipient NPIs · example record 1201352636
Synthroid · 2024
Exact normalized brand match · 1 Part D row
16 suppressed by CMS
ABBVIE INC.
Exact reporting entity; no affiliate inference
2025 UBRELVY
open payments reported associated product
CMS Open Payments — General Payments
299803 supporting records · 61203 recipient NPIs · example record 1201352530
Ubrelvy · 2024
Exact normalized brand match · 1 Part D row
15 suppressed by CMS
Lilly USA, LLC
Exact reporting entity; no affiliate inference
2025 MOUNJARO
open payments reported associated product
CMS Open Payments — General Payments
186719 supporting records · 66436 recipient NPIs · example record 1186464455
Mounjaro · 2024
Exact normalized brand match · 1 Part D row
66 suppressed by CMS
Novo Nordisk Inc
Exact reporting entity; no affiliate inference
2025 Ozempic
open payments reported associated product
CMS Open Payments — General Payments
261625 supporting records · 77793 recipient NPIs · example record 1188130076
Ozempic · 2024
Exact normalized brand match · 1 Part D row
66 15
PFIZER INC.
Exact reporting entity; no affiliate inference
2025 ELIQUIS
open payments reported associated product
CMS Open Payments — General Payments
87112 supporting records · 36032 recipient NPIs · example record 1228794063
Eliquis · 2024
Exact normalized brand match · 1 Part D row
28 suppressed by CMS
Phathom Pharmaceuticals, Inc.
Exact reporting entity; no affiliate inference
2025 VOQUEZNA
open payments reported associated product
CMS Open Payments — General Payments
90302 supporting records · 33442 recipient NPIs · example record 1219216983
Voquezna · 2024
Exact normalized brand match · 1 Part D row
14 suppressed by CMS

These facts do not show that a payment was for the drug, that the company owns or manufactures the drug, or that a payment caused or influenced prescribing.

Public Medicare Part D data

Provider-and-drug rows loaded for 2024

BrandGenericClaimsBeneficiaries
GabapentinGabapentin30442
Atorvastatin CalciumAtorvastatin Calcium26262
Levothyroxine SodiumLevothyroxine Sodium15638
OmeprazoleOmeprazole15343
Tramadol HclTramadol Hcl14629
Hydrocodone-AcetaminophenHydrocodone/Acetaminophen14324
Metformin HclMetformin Hcl13536
Propranolol HclPropranolol Hcl12121
Albuterol Sulfate HfaAlbuterol Sulfate10931
Rosuvastatin CalciumRosuvastatin Calcium9930
Ondansetron OdtOndansetron9423
Trazodone HclTrazodone Hcl9119
MeloxicamMeloxicam8919
Zolpidem TartrateZolpidem Tartrate8911
ClonazepamClonazepam8812
LisinoprilLisinopril8325
Oxycodone HclOxycodone Hcl82suppressed
BaclofenBaclofen81suppressed
Escitalopram OxalateEscitalopram Oxalate7512
Venlafaxine Hcl ErVenlafaxine Hcl7520
Bupropion XlBupropion Hcl73suppressed
ValsartanValsartan7317
AlprazolamAlprazolam7212
Fluoxetine HclFluoxetine Hcl7111
IbuprofenIbuprofen7122
Tizanidine HclTizanidine Hcl7018
Pantoprazole SodiumPantoprazole Sodium6818
Quetiapine FumarateQuetiapine Fumarate68suppressed
MounjaroTirzepatide66suppressed
OzempicSemaglutide6615
Amlodipine BesylateAmlodipine Besylate6520
CarvedilolCarvedilol5714
NaproxenNaproxen5715
Amoxicillin-Clavulanate PotassAmoxicillin/Potassium Clav5342
Losartan PotassiumLosartan Potassium5316
Cyclobenzaprine HclCyclobenzaprine Hcl50suppressed
FurosemideFurosemide5012
Ondansetron HclOndansetron Hcl50suppressed
Pravastatin SodiumPravastatin Sodium5013
PregabalinPregabalin49suppressed
DiazepamDiazepam48suppressed
GlipizideGlipizide46suppressed
LorazepamLorazepam4612
Metoprolol TartrateMetoprolol Tartrate46suppressed
Metoprolol SuccinateMetoprolol Succinate4512
ClopidogrelClopidogrel Bisulfate43suppressed
Diclofenac SodiumDiclofenac Sodium41suppressed
Promethazine HclPromethazine Hcl41suppressed
Citalopram HbrCitalopram Hydrobromide40suppressed
Dextroamphetamine-AmphetamineDextroamphetamine/Amphetamine39suppressed
Tamsulosin HclTamsulosin Hcl3915
Basaglar Kwikpen U-100Insulin Glargine,hum.Rec.Anlog38suppressed
PrednisonePrednisone3831
HydrochlorothiazideHydrochlorothiazide37suppressed
MethylprednisoloneMethylprednisolone3624
Morphine Sulfate ErMorphine Sulfate36suppressed
Duloxetine HclDuloxetine Hcl3512
Oxycodone-AcetaminophenOxycodone Hcl/Acetaminophen32suppressed
AtenololAtenolol30suppressed
EzetimibeEzetimibe29suppressed
Lantus SolostarInsulin Glargine,hum.Rec.Anlog29suppressed
EliquisApixaban28suppressed
Sertraline HclSertraline Hcl27suppressed
LevofloxacinLevofloxacin2521
MethocarbamolMethocarbamol25suppressed
Potassium ChloridePotassium Chloride24suppressed
Hydroxyzine HclHydroxyzine Hcl22suppressed
Diphenoxylate-AtropineDiphenoxylate Hcl/Atropine20suppressed
SpironolactoneSpironolactone20suppressed
Ciprofloxacin HclCiprofloxacin Hcl1916
Memantine HclMemantine Hcl19suppressed
MyrbetriqMirabegron19suppressed
Amitriptyline HclAmitriptyline Hcl18suppressed
Esomeprazole MagnesiumEsomeprazole Magnesium18suppressed
Ventolin HfaAlbuterol Sulfate18suppressed
XareltoRivaroxaban18suppressed
Buspirone HclBuspirone Hcl17suppressed
Lisinopril-HydrochlorothiazideLisinopril/Hydrochlorothiazide17suppressed
Triamcinolone AcetonideTriamcinolone Acetonide17suppressed
Amlodipine-ValsartanAmlodipine Besylate/Valsartan16suppressed
IbuIbuprofen16suppressed
SynthroidLevothyroxine Sodium16suppressed
Testosterone CypionateTestosterone Cypionate16suppressed
EtodolacEtodolac15suppressed
UbrelvyUbrogepant15suppressed
Venlafaxine HclVenlafaxine Hcl15suppressed
Benazepril HclBenazepril Hcl14suppressed
FluconazoleFluconazole14suppressed
Sulfamethoxazole-TrimethoprimSulfamethoxazole/Trimethoprim14suppressed
TemazepamTemazepam14suppressed
VoqueznaVonoprazan Fumarate14suppressed
AzithromycinAzithromycin1311
Breztri AerosphereBudesonide/Glycopyr/Formoterol13suppressed
Desvenlafaxine Succinate ErDesvenlafaxine Succinate13suppressed
LamotrigineLamotrigine13suppressed
Montelukast SodiumMontelukast Sodium13suppressed
NadololNadolol13suppressed
NexletolBempedoic Acid13suppressed
Nitrofurantoin Mono-MacroNitrofurantoin Monohyd/M-Cryst13suppressed
Nucynta ErTapentadol Hcl13suppressed
SimvastatinSimvastatin13suppressed
Tramadol Hcl ErTramadol Hcl13suppressed
Tresiba Flextouch U-100Insulin Degludec13suppressed
Ultra-Fine Nano Pen NeedlePen Needle, Diabetic13suppressed
Bydureon BciseExenatide Microspheres12suppressed
EstradiolEstradiol12suppressed
Fluticasone PropionateFluticasone Propionate12suppressed
Levetiracetam ErLevetiracetam12suppressed
MupirocinMupirocin12suppressed
OlanzapineOlanzapine12suppressed
SucralfateSucralfate12suppressed
Donepezil HclDonepezil Hcl11suppressed
HumiraAdalimumab11suppressed
Labetalol HclLabetalol Hcl11suppressed
LansoprazoleLansoprazole11suppressed
Paroxetine HclParoxetine Hcl11suppressed
RizatriptanRizatriptan Benzoate11suppressed
Ropinirole HclRopinirole Hcl11suppressed
Trelegy ElliptaFluticasone/Umeclidin/Vilanter11suppressed

Timeline

Payment and prescribing data by year

Open Payments and Medicare Part D may refer to different years. They are shown separately rather than aligned as if they describe the same period.

YearGeneral PaymentsMain payerExplicit productsCompany overlapsPart D coverage
2025 $410.58 · 22 records Novo Nordisk Inc BOTOX, BREZTRI, CONTRAVE, Cologuard Collection Kit, Dexcom G6 Transmitter, ELIQUIS, FREESTYLE LIBRE, MOUNJARO, NURTEC ODT, OZOBAX, Ozempic, Rybelsus, Symbravo, VOQUEZNA, Wegovy, XYOSTED, ZAVZPRET, ZEPBOUND 7
2024 Complete

Questions to ask

Questions you could discuss with your doctor

These are general questions generated from reviewed templates. They are not personalized medical advice.

Sources and limitations

How to read this page

Loaded source releases

DatasetYearPublicationSource
CMS Open Payments — General Payments 2025 2026-06-30 Original source
Medicare Part D Prescribers by Provider and Drug 2024 2026-05-06 Original source
NPPES Data Dissemination V2 current / reference data 2026-08-10 Original source

Methodology version: 2.1

Editorial template version: 2.4

Product contract version: 2.0

Schema version: 0.7.0

Page data build: 2026-08-12T23:34:59.370714+00:00

Publication policy: eligible for indexing after public-launch controls are enabled

Full methodology · Questions & answers · Report a possible error