Payment overview · 2025
General Payments
We did not find matching Open Payments records for this doctor in the selected program year.
Healthcare provider profile · identity verified
Cheryl C. Serb, M.D.
Family Practice · HARTLAND, WI · NPI 1790758019
Verified facts
What the public records show
We did not find matching Open Payments records for this doctor in 2025.
These records do not establish that a payment influenced prescribing or medical care.
Separate record types
Research & Ownership
Research Payments (direct recipient): not present in the loaded data
Associated Research Funding (for example, named PI): not present in the loaded data
Ownership / Investment: not present in the loaded data
These categories are never added into the General Payments headline. Associated research funding must not be described as money the doctor personally received unless the source record supports that conclusion.
Analysis 1 · Payment-linked products
Products named in Open Payments records
No payment-linked product analysis is available because no matching General Payment records were found for the selected year.
Public prescribing for products named in payments
There is no explicit payment-product set available for a Part D comparison.
The presence of the same drug in both datasets does not show that a payment caused or influenced a prescription.
Analysis 2 · Same-company prescribing overlap
Drugs reported in other payments from the same company that also appear in Medicare Part D
This analysis is independent from products named on this doctor’s individual payment records. A row appears only when the exact Open Payments reporting entity paid this doctor, that same reporting entity reported the drug or biological on at least 10 loaded General Payment records involving at least 2 distinct recipient NPIs, and this doctor has the same non-generic brand in public Part D data. This does not mean the company owns or manufactures the drug.
There is no payer-company set available for this comparison.
These facts do not show that a payment was for the drug, that the company owns or manufactures the drug, or that a payment caused or influenced prescribing.
Public Medicare Part D data
Provider-and-drug rows loaded for 2024
| Brand | Generic | Claims | Beneficiaries |
|---|---|---|---|
| Atorvastatin Calcium | Atorvastatin Calcium | 291 | 87 |
| Losartan Potassium | Losartan Potassium | 283 | 81 |
| Levothyroxine Sodium | Levothyroxine Sodium | 248 | 72 |
| Lisinopril | Lisinopril | 182 | 55 |
| Rosuvastatin Calcium | Rosuvastatin Calcium | 170 | 51 |
| Amlodipine Besylate | Amlodipine Besylate | 155 | 47 |
| Hydrochlorothiazide | Hydrochlorothiazide | 150 | 45 |
| Omeprazole | Omeprazole | 138 | 48 |
| Metoprolol Succinate | Metoprolol Succinate | 110 | 35 |
| Lorazepam | Lorazepam | 107 | 29 |
| Pantoprazole Sodium | Pantoprazole Sodium | 106 | 31 |
| Sertraline Hcl | Sertraline Hcl | 106 | 33 |
| Furosemide | Furosemide | 92 | 29 |
| Eliquis | Apixaban | 88 | 20 |
| Simvastatin | Simvastatin | 88 | 24 |
| Escitalopram Oxalate | Escitalopram Oxalate | 87 | 28 |
| Gabapentin | Gabapentin | 82 | 21 |
| Metformin Hcl | Metformin Hcl | 69 | 23 |
| Fluoxetine Hcl | Fluoxetine Hcl | 68 | 15 |
| Trazodone Hcl | Trazodone Hcl | 68 | 18 |
| Alprazolam | Alprazolam | 65 | 15 |
| Albuterol Sulfate Hfa | Albuterol Sulfate | 59 | 31 |
| Duloxetine Hcl | Duloxetine Hcl | 59 | 16 |
| Montelukast Sodium | Montelukast Sodium | 59 | 18 |
| Metformin Hcl Er | Metformin Hcl | 56 | 19 |
| Bupropion Xl | Bupropion Hcl | 55 | 18 |
| Metoprolol Tartrate | Metoprolol Tartrate | 54 | 14 |
| Alendronate Sodium | Alendronate Sodium | 48 | 15 |
| Pravastatin Sodium | Pravastatin Sodium | 48 | 17 |
| Synthroid | Levothyroxine Sodium | 48 | 11 |
| Hydrocodone-Acetaminophen | Hydrocodone/Acetaminophen | 47 | suppressed |
| Mounjaro | Tirzepatide | 45 | suppressed |
| Zolpidem Tartrate | Zolpidem Tartrate | 43 | 13 |
| Lisinopril-Hydrochlorothiazide | Lisinopril/Hydrochlorothiazide | 42 | 13 |
| Citalopram Hbr | Citalopram Hydrobromide | 41 | 12 |
| Tramadol Hcl | Tramadol Hcl | 41 | suppressed |
| Potassium Chloride | Potassium Chloride | 40 | 14 |
| Allopurinol | Allopurinol | 39 | 11 |
| Diclofenac Sodium | Diclofenac Sodium | 35 | suppressed |
| Cyclobenzaprine Hcl | Cyclobenzaprine Hcl | 34 | 14 |
| Losartan-Hydrochlorothiazide | Losartan/Hydrochlorothiazide | 34 | 11 |
| Fluticasone-Salmeterol | Fluticasone Propion/Salmeterol | 33 | 14 |
| Ropinirole Hcl | Ropinirole Hcl | 32 | suppressed |
| Triamterene-Hydrochlorothiazid | Triamterene/Hydrochlorothiazid | 32 | 13 |
| Atenolol | Atenolol | 28 | suppressed |
| Valacyclovir | Valacyclovir Hcl | 28 | 12 |
| Glipizide Er | Glipizide | 27 | suppressed |
| Amitriptyline Hcl | Amitriptyline Hcl | 26 | suppressed |
| Estradiol | Estradiol | 26 | 12 |
| Fluticasone Propionate | Fluticasone Propionate | 26 | 12 |
| Nystatin | Nystatin | 26 | suppressed |
| Spironolactone | Spironolactone | 26 | suppressed |
| Amoxicillin | Amoxicillin | 25 | 21 |
| Fluconazole | Fluconazole | 25 | suppressed |
| Paroxetine Hcl | Paroxetine Hcl | 25 | suppressed |
| Triamcinolone Acetonide | Triamcinolone Acetonide | 24 | 16 |
| Warfarin Sodium | Warfarin Sodium | 24 | suppressed |
| Fentanyl | Fentanyl | 22 | suppressed |
| Meloxicam | Meloxicam | 22 | suppressed |
| Prednisone | Prednisone | 22 | 18 |
| Diltiazem 24hr Er (Cd) | Diltiazem Hcl | 21 | suppressed |
| Clonazepam | Clonazepam | 20 | suppressed |
| Irbesartan | Irbesartan | 20 | suppressed |
| Levetiracetam | Levetiracetam | 20 | suppressed |
| Ozempic | Semaglutide | 20 | suppressed |
| Trulicity | Dulaglutide | 20 | suppressed |
| Donepezil Hcl | Donepezil Hcl | 19 | suppressed |
| Tamsulosin Hcl | Tamsulosin Hcl | 18 | suppressed |
| Valsartan | Valsartan | 18 | suppressed |
| Venlafaxine Hcl Er | Venlafaxine Hcl | 18 | suppressed |
| Diazepam | Diazepam | 17 | suppressed |
| Clopidogrel | Clopidogrel Bisulfate | 16 | suppressed |
| Budesonide-Formoterol Fumarate | Budesonide/Formoterol Fumarate | 15 | suppressed |
| Celecoxib | Celecoxib | 15 | suppressed |
| Lamotrigine | Lamotrigine | 15 | suppressed |
| Vitamin D2 | Ergocalciferol (Vitamin D2) | 15 | suppressed |
| Amoxicillin-Clavulanate Potass | Amoxicillin/Potassium Clav | 14 | 11 |
| Benazepril Hcl | Benazepril Hcl | 14 | suppressed |
| Premarin | Estrogens, Conjugated | 14 | suppressed |
| Chlorthalidone | Chlorthalidone | 13 | suppressed |
| Hydroxyzine Hcl | Hydroxyzine Hcl | 13 | suppressed |
| Methocarbamol | Methocarbamol | 13 | suppressed |
| Methylphenidate Hcl | Methylphenidate Hcl | 13 | suppressed |
| Oxycodone Hcl | Oxycodone Hcl | 13 | suppressed |
| Triazolam | Triazolam | 13 | suppressed |
| Xarelto | Rivaroxaban | 13 | suppressed |
| Azithromycin | Azithromycin | 12 | 12 |
| Clobetasol Propionate | Clobetasol Propionate | 12 | suppressed |
| Lansoprazole | Lansoprazole | 12 | suppressed |
| Lovastatin | Lovastatin | 12 | suppressed |
| Pramipexole Dihydrochloride | Pramipexole Di-Hcl | 12 | suppressed |
| Sulfamethoxazole-Trimethoprim | Sulfamethoxazole/Trimethoprim | 12 | suppressed |
| Doxepin Hcl | Doxepin Hcl | 11 | suppressed |
| Esomeprazole Magnesium | Esomeprazole Magnesium | 11 | suppressed |
| Latanoprost | Latanoprost | 11 | suppressed |
| Oxybutynin Chloride | Oxybutynin Chloride | 11 | suppressed |
| Rybelsus | Semaglutide | 11 | suppressed |
| Tizanidine Hcl | Tizanidine Hcl | 11 | suppressed |
| Tramadol Hcl Er | Tramadol Hcl | 11 | suppressed |
| Ventolin Hfa | Albuterol Sulfate | 11 | suppressed |
Timeline
Payment and prescribing data by year
Open Payments and Medicare Part D may refer to different years. They are shown separately rather than aligned as if they describe the same period.
| Year | General Payments | Main payer | Explicit products | Company overlaps | Part D coverage |
|---|---|---|---|---|---|
| 2025 | — | — | — | — | — |
| 2024 | — | — | — | — | Complete |
Questions to ask
Questions you could discuss with your doctor
- Are there reasonable alternatives I should understand when we discuss treatment options?
- How should I interpret the industry-payment records shown here in the context of my care?
These are general questions generated from reviewed templates. They are not personalized medical advice.
Sources and limitations
How to read this page
- Payment and Medicare prescribing data can cover different years; every comparison shows both years explicitly.
- Part D does not represent a doctor’s entire practice; it excludes many patients and is subject to CMS public-release thresholds.
- Company–drug relationships must have an auditable source, a precise relationship type, and a valid evidence period. Unresolved mappings are not published.
- Generic drug claims are not attributed to a specific manufacturer without manufacturer-level evidence.
- When a source extract is incomplete, missing rows are never treated as proof of no payments or no prescriptions.
Loaded source releases
| Dataset | Year | Publication | Source |
|---|---|---|---|
| CMS Open Payments — General Payments | 2025 | 2026-06-30 | Original source |
| Medicare Part D Prescribers by Provider and Drug | 2024 | 2026-05-06 | Original source |
| NPPES Data Dissemination V2 | current / reference data | 2026-08-10 | Original source |
Full methodology · Questions & answers · Report a possible error